Jun 17, 2024  
2021-2022 Catalog 
    
2021-2022 Catalog [ARCHIVED CATALOG]

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MRKG 2349 - Advertising and Sales Promotion


3 semester hours
3 hours lecture, 0 hours lab

Integrated marketing communications.  Includes advertising principles and practices.  Emphasizes multimedia of persuasive communication including buyer behavior, budgeting, and regulatory constraints.  

Prerequisite: MRKG 1311 .



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