Feb 22, 2024  
2021-2022 Catalog 
    
2021-2022 Catalog [ARCHIVED CATALOG]

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MRKG 1302 - Principles of Retailing


3 semester hours
3 hours lecture, 0 hours lab

Introduction to the retailing environment, types of retailers, current trends, the employment of retailing techniques, and the factors that influence retailing.



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